Happy Little Accidents

In a way, the Radicle brand is defined by its community. Our community and core team are an exciting and creative bunch. The brand was born from a community that’s extremely online, so it was made to look like that too.

The Radicle logo and logotype. A green seedling inside a blue circle with the word Radicle next to it.

Sometimes the logotype and token symbol are used together. This usage is optimal for maximal brand recognition.

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The Radicle logo. A green seedling inside a blue circle.

The main wordmark is made of simple geometric forms. It’s meant to let the content remain the focus.

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The Radicle token symbol. A green seedling inside a blue circle.

The token symbol, which also can be used to represent Radicle generally. Blue and green are the standard colors.

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Although there aren’t any style requirements for products built on the Radicle stack, if you want to use the Radicle style guide, it’s pretty simple.

Example letters from the Inter font.

Typography

Radicle uses Inter by Rasmus Andersson. It’s a free and open source UI font that’s simple, straightforward, and easy to use.

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Various swatch colors.

Colors

Although there is no single color for Radicle, color does play a big role. Gradients are fun. Use them sparingly.

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Example set of icons.

Icons

Some Radicle apps use a custom icon set drawn by the core team. It’s clear but still opinionated and best of all: open.

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Example headlines from the Radicle world.

Copywriting

The way Radicle talks is casual, fun, but gets to the point quickly. Sometimes you have to use big words, we try not to.

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Examples letters from the Inter font.

GIFs

We use GIFs from all around the Internet. No real rules here, have fun with it, and credit the GIF artist! Weird stuff is cool.

GIFs

That’s all for now. 🌱 Need anything else? Find us on Discord.

Crude 3D animation of a crowd of people cheering.

Thanks for visiting. Here are some roses. We love you.

A spinning red rose.

is it getting bright in here … or is it just me?

hello?

A flash of lightning. A flash of lightning.

wait what is this? where am i?

you are here…

A 3d rotating earth.

welcome to the brand zone
Funky letters bouncing that says its fun time.
a peak behind the curtain, if you will

Colorful little butterflies. A spinning rainbow-colored wifi symbol. A dancing gecko! A dancing alien! A spinning toilet. A spinning diamond. A spinning diamond. website counter

Well that was fun. And if you’re interested enough to scroll through that, then you might be interested in the story behind the Radicle brand. You can read that on Twitter.

If you feel like making this page cooler, toss a GIF in the repo!